![]() ![]() But whatever you spend, a direct mail campaign, executed well, is always money in the bank – and in your business. How much does it cost to print and ship direct mail? It depends on how you combine the factors above. ** Large envelopes exceed one or more of standard letter size maximum dimensions. Postcards over standard letter size are charged at Large Envelope pricing. *Postcards over this size are charged at standard letter size. Talk to us about minimizing your spend here, and calculate your business price for the following options: This is typically where you can save the most money. Envelopes, Labels, Postage and Fulfillment: $0.25 - $2.00 Per Piece If you need to purchase a list, the cost depends on how many records it has, how clean the data is, and how many times you’ll use that list. If you have your own contacts, you’ll pay nothing. RELATED: HOW TO SLASH DIRECT MAIL COSTS WITHOUT SACRIFICING Mailing Lists: $0 to $0.30 Per Record You’ll also be able to choose thickness, brightness, and texture so be sure to consult with your graphic designer. Specialty papers cost more, and economy paper will be less. To arrive at production costs, printers consider a number of different factors, including paper stock, paper size, page count, number of sides, ink, finishing, and binding.Įxpert Tip: Commercial printers have “house stock” that is more reasonable. Ironmark has a large, experienced creative department, so if we’re producing your piece, be sure to ask about our writing and graphic design services.Įxpert Tip: For a 12-page brochure, budget between a half-hour and an hour per page, which would cost approximately $900-$3,000. High-quality copywriters and designers typically charge between $75-$125 per hour, and their marketing expertise pays dividends. related post: Direct Mail Drops: How Many and How Often Yield Best Results? Direct Mail Costs Creative/Design Time:ĭesigning the piece is the first step. To control costs, stay within the standard size dimensions and consider the weight. If your direct mail piece is not the size of a letter, postcard, or flat, then it’s a package or parcel (the UPS name for a package). Personalized promo products or gifts are a unique and powerful touchpoint. While emails and online advertising can drive sales within abandoned shopping carts, catalogs offer customers a higher quality, easier way to see products - usually on glossy, ultra-thin paper stock. You’ll find a vast array of binds, finishes, folds, shapes, and sizes. Related POST: What is the ROI of a High Quality Print Piece Booklets or Brochuresįor a marketing piece that informs and inspires, a multi-page brochure or booklet is highly effective. You can ramp up the fanciness with print embellishments or special quality paper too. It usually includes the card itself – flat or folded, along with the envelope, any informational inserts, a reply card, and a reply envelope. Nothing builds the anticipation for a party like a paper invitation. Keep the size of your design slightly smaller than these dimensions. Standard sized envelopes are #10 (4 1/8” x 9 ½”) these fit #9 envelopes (3-⅞” x 8-⅞”). Standard Letter in Envelopeįor letters with enclosures, this format fits the bill – and can save money with window envelopes that eliminate the need to print names and addresses. Use a standard large size sheet that folds into a standard mailing size to further cut costs. This direct mail piece folds to become its own envelope, usually by using both sides of one piece of paper to reduce costs. The higher the frequency of direct mail drops, the more likely you are to see action. When designing postcards, leave room for the addressee’s information, a stamp, business-reply-mail permit, and a nonprofit bulk mail permit number or indicia at the top right corner.īe prepared to send multiple flights over the timeline of your campaign. A postcard is a self-mailer, meaning it doesn’t require an envelope. Standard sizes range from as small as 3.5” x 5,” to 4.25” x 6,” to as large as 5” x 7.” Atypical sizes cost more to mail, so stick with standard sizes when possible. Types of Direct Mail PostcardĪ postcard mailer is very common. ![]() We’ll explore how to maximize your budget and what you can expect to spend. But how much does direct mail cost? Direct mail pricing is surprisingly reasonable, with a strong ROI. ![]() Its permanent, tactile nature makes it enticing to hold, and far more memorable than the 50 emails you just deleted from your overflowing inbox.ĭirect mail is an effective way to engage your audience, and leaves a more positive impression on recipients than digital messaging. We’re now bombarded by so many emails and digital messages that mail is enjoying a big comeback. ![]()
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